HD Video Production The Loft Introduction
The Loft Beauty Bar & Medspa wanted to announce their arrival in the Niagara area in a big way.
Paired with a multi pronged marketing campaign, including digital & print. They wanted to use another powerful form of media, and that was Video. We set up the shoot on a day where they had prepared some clients ahead of time in order to model briefly for their services.
Being as un-intrusive as possible, we were greeted warmly by the entire staff and customers who were more than happy to be a part of such a great production day.
Using the entire aesthetic of the Loft’s brand we feel we translated the idea that The Loft truly does blur the lines between clinic & spa.
After the video launched the amount of engagement was undeniable, the video boasted over 10,000 views in the region, and was responsible for many discussions between potential clients and the staff. We are told that many of those relationships grew and converted into paying clients!